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ZoomInfo vs Lusha: Which is a better sales intelligence platform for your business? | Avoma -
Please expand this article with properly sourced content to meet Wikipedia's quality standards , event notability guideline , or encyclopedic content policy. May Traded as. Vancouver, Washington. Zoom Information, Inc. Business Wire. Retrieved February 5, Retrieved April 8, August 27, Retrieved August 27, CTECH - www.
Seeking Alpha. ZoomInfo has grown to become a profitable company mostly by acquiring other profitable companies. They have mastered the art of increasing business margins by putting sales at the center of their GTM motion.
ZoomInfo offers sales touches for customers who want to know more about its pricing plans—making their SaaS solution a product-led but sales-assisted GTM. It rode on the coattails of a bigger, better company along with its own set of GTM success. The company prides itself in offering a completely product-led, self-service model of user experience.
At its core, ZoomInfo gives you access to comprehensive business contact information about your target audience combined with accurate, real-time analytics on buyer intent. This information can help you improve the quantity and quality of sales leads. At a more advanced level, ZoomInfo offers advanced sales intelligence capabilities like CRM integration, lead capturing, market intelligence, and sourcing accurate buyer intent data.
With business contact data of million users, ZoomInfo boasts of an extensive database in the B2B space. Compared to other sales intelligence tools, ZoomInfo offers buyer intent analytics that improves the accuracy and quality of lead data.
This is a massive advantage for teams looking to source high-quality lead information because cheaper point solutions like Apollo. Lusha offers a clean user interface that is easy to navigate and start using. Both ZoomInfo and Lusha have hundreds of thousands of customers and glowing reviews on software review sites, and have pretty comparable offerings from a product and functionality perspective.
But at the same time, they both are targeted at different audiences. This is probably the most important aspect of evaluating two similar solutions, to check if they offer comprehensive and comparable functionality. This is not the most important aspect of making a purchase decision, but everyone wants to buy an affordable solution, that also is the best of breed. ZoomInfo data sourcing of business contact information is really granular—and possibly the best in the sales intelligence category.
For instance, ZoomInfo natively integrates with 14 different CRMs and marketing automation platforms like Hubspot, SalesForce Pardot, and NeverBounce—making it a handy tool for sales and marketing teams. Similarly, its seamless integration with JobDiva and Greenhouse makes it a tempting choice for HR teams too.
Compare this with Slintel—another heavy-hitter in the sales intelligence space—which only integrates with three top CRMs: Salesforce, HubSpot, and Pipedrive. But that said, data accuracy is continuous work-in-progress for all providers. If you break down the database further, Lusha has an ever-growing list of 60 million email addresses, 50 million direct dials, and 15 million company profiles listed on its platform. Lusha also has an active community of contributors who volunteer their data to Lusha.
Having a community-powered, open-sourced data aggregation and verification process can help the company maintain data sanity in the long term. Compared to ZoomInfo, Lusha disappoints on the integration front. Since ZoomInfo serves cross-functional use cases, its pricing is customized to meet different use cases across sales, marketing, and HR.
People who have tried ZoomInfo confirm that the trial period lasts for 14 days. The platform provides basic, high-level data for free, but you will have to pay a premium subscription fee to access granular data like email addresses, organizational charts, and employee details. Instead, they encourage prospects to get personalized pricing quotes from their sales team.
But not having an upfront clarity about its subscription costs adds a layer of complexity for users who want to know if ZoomInfo fits their budget. This is in stark contrast to smaller ZoomInfo customers who find its price exorbitant. The bottom line is—ZoomInfo might be a better fit for bigger companies with deep pockets and not SMBs with a tight sales or marketing budget. The few hiccups are in its Starter plan which allows users to get 5 credits every month.
It forces its customers to buy annual subscription packages upfront. Lusha might be a better fit for SMBs with smaller sales and marketing budgets and have the internal resources to validate the intent data. Comparing ZoomInfo vs Lusha head-to-head, both are great tools in their own right. Pricing Referral Recruitment marketing Integrations.
Analyze your campaign. Zoominfo VS. You Might Also Like August 2, July 21, July 6, Improve sales efficiency with quality lead generation, email personalization, and seamless integration with all of your sales tools. Request a Hiplead Demo. How do you want to use Personas?
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ZoomInfo platform prices have given many sticker shock. Image Credit: rf. Then, early launched a successful initial public offering under the ZoomInfo brand name. Access to all of that contact data comes with a steep price tag for most businesses.
Just How Expensive is ZoomInfo? Some quick math reveals what an approximate amount a ZoomInfo customer might spend per year on the platform. Overall total cost depended on the annual plan, options, and how many user licence seats were needed. While most ZoomInfo pricing plans require upfront payment for the entire year in advance, which may be out of reach financially for many small businesses and start-ups. It has been rumored they have been offering quarterly plans and other promotions easier on cash-flow, due to the COVID pandemic.
Image Credit: Contact Finder Magazine. Contact Finder Magazine recently did a feature editorial series with humorous covers of individuals having shocked expressions on their faces. A satire of sorts, poking fun at the seemingly sticker shock from the high-price most small to medium-sized businesses SMB's could afford or be willing to spend. G2 is a leading review site that helps millions of businesses make better buying decisions and reach their full potential.
Visited by over 4 million people per month, users read and write authentic reviews about thousands of different software products, solutions, and professional services.
To date, over 1,, reviews have been posted on G2. The short answer is yes. As with any investment for your business or company, it makes perfect financial sense if you are getting a return on your investment ROI of time or money, and even better if both.
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